Kings League, where Kings are crowned and legends are born.
The Kings League is an epic 7-a-side football championship created by Gerard Piqué & Ibai, with twelve of the greatest Spanish Twitch streamers fighting for the throne with their team. Only one will remain standing and will be crowned king of the pitch.
Origins Story
We were tasked to create the origins story of this competition. Our graphic design team created and animated this audiovisual piece, combining illustration and 3D elements together with kinetic typography. Of course, the piece would not be complete without its feisty commentator.
Launch Campaign
Online, this launch campaign generated an incredible amount of awareness for the advent of the competition.
With over 2 Million views across all social media, the audiovisual piece has more than 818.000 views on TikTok, 525.000 views on Instagram & 375.000 views on Twitter, triggering overall more than 135.000 interactions from users.
Client: Kings League
Agency: Summa
Production, Animation & Graphic Design: The Others
